Preparing Your Property
We’re uniquely positioned to handle property preparation for new listings. Our team also manages properties. This means we regularly coordinate both small and large-scale improvements for rental properties. It gives us unique access to a trusted network of vendors.
Our vendors can handle everything from property cleanouts and flooring installation to handyman repairs, painting, and more. In many cases, we can arrange these services at a reduced (or even no) cost to the seller.
When preparing your home for market, presentation is key. We consider three factors:
Martin Feinberg
There's no Substitute for Experience
Martin’s unique set of experience makes him the best partner in selling your home. Martin has worked as a full-time Realtor since 1988, serving the entire Westside of Los Angeles with an emphasis on Culver City. That means he has over 30+ years in Real Estate. And, you may know that real estate agents are licensed professionals who help clients buy, sell, or rent property. However, Martin is a member of the National Association of REALTORS® (NAR). Realtors in the NAR adhere to the organization’s strict Code of Ethics and standards of conduct. On top of that, Martin is a licensed Broker. Only 22% of Realtors hold this advanced licensing qualification.
“With all our kids grown and out of the house now, I’m able to devote all my time to my business. I’m fortunate to love the business I’m in and look forward to working every day. Two of my children are now coming into the business and joining my team, which is a dream come true for me”
Why Work with Martin Feinberg
EXPERIENCE
SOLD
NEARLY 4 DECADES
World Class Marketing
Sales and Property Management
Martin Feinberg works with you to develop a custom marketing plan geared to the right target audience. The plan factors in how to appeal to local, national, and international buyers.
Our comprehensive marketing plan covers everything you need to sell your property. We team up with professional photographers to capture each home at its best. Then we build marketing materials that stand out online and in print. We use online, mobile, and social media as well as email campaigns. We also leverage direct mail and physical marketing collateral.
Our focus is on smart pricing and good preparation. This ensures that your property makes a strong first impression. For additional exposure, we tap into our industry network to put your property in front of serious buyers.
Marketing Campaigns Second to None
We cast a large net over an enormous number of platforms to give our listings the maximum possible exposure. This is because many experts say that over 99% of Home Buyers are starting & finding their home online. Your home will be advertised on over 2,000 websites in over 68 Countries.
This results in roughly 60 million views per month. It’s not just about being online, but the quality of exposure your home gets online. We use professional photos and modern virtual tours. This ensures that your property gets the maximum buyer exposure along with extensive opportunities to display your home to the right buyer.
Staging Consultation
Home staging isn’t just a nice extra anymore. It’s an essential step for sellers. In fact, 77% of buyer’s agents say staging helps people picture the property as their future home. According to the National Association of Realtors, staged homes not only sell faster but often for a higher price than unstaged ones.
That’s why staging focuses on the details that matter:
Professional Photography
100% of people who will visit your listings in person will have already seen it online. So we use the best of the best when it comes to professional photography. We only work with the best architectural photographers. They know how to highlight your home’s most desirable features. We then carefully curate which images to display. This drives interest in your home and attracts more people to your door.
Individual Property Website
An individual property website is one of the most effective ways to market your home online. Each site is set up with a unique domain. This is typically the property’s address. So, when someone types the address into their browser, they’re taken straight to your home’s details or virtual tour.
Communication and Care
The #1 complaint about the Real Estate industry is a lack of communication. This will NOT be the case with us. We use ShowingTime app to make scheduling showings easy and to get buyer’s thoughts about your home. Supra lockbox also notifies you when your home is shown. We will always check-in on you and your family to ensure you’re feeling happy and content. You will receive weekly traffic reports and updated analyses to ensure you are priced right compared to other homes for sale.
We are here to build and maintain long-term relationships. We continue to educate our clients on all opportunities to build future wealth for your family through real estate. We focus on the long-term relationship and goals of our clients. We are consistently reaching out and always accessible to our clients. Even long after the completion of a successful purchase/sale, all of our clients are kept in the loop in terms of the market via social media, email blasts etc.
Professionally Designed Marketing Collateral
After each private walkthrough, potential buyers will be gifted a professionally designed, magazine quality brochure that showcases your home including 4k photos, floorplans and highlighted information about your home.
These Brochures are a way for them to relive their visit and appreciate your home’s appeal, even after they’ve left. Our commitment to these thoughtful touches shows how much we care about making your home selling experience stand out.
Dependable Market Intelligence and Analysis
We take pride in educating our clients the ins and outs of the market and all their real estate opportunities.
Our team pays for the best and advanced market stats over the Los Angeles area to be able to provide you with real-time information in your area. Utilizing our perceptive insight of market conditions with connections to mortgage advisors and banks and community plans with developers allows us to give our clients full knowledge to make a successful plan for their purchases.
Pricing Your Home is Important
Presentation matters, but pricing is—without exception—the most critical factor in selling a property. We conduct an analysis of recent and similar sales in your neighborhood. Then we review the current inventory. This will give you, the seller, the most accurate insight into market values and trends.
Working together, we’ll also evaluate the specific features of your property. Critically considering systems like heating, electrical, plumbing, etc., is important. However, the style of architecture, curb appeal, interior finishes, appliances, proximity to schools, parking, views, landscaping, etc., all influence the list price.
Finally, we devise a strategic pricing plan that factors in your timing and pricing goals. While we will recommend a price, it is ultimately your decision. It’s your property and we work for you. So, you will set your list price.
To achieve the best possible sale price, your home needs to make a lasting impression. Following a comprehensive assessment of your property, we’ll provide expert recommendations. These are designed to showcase your home’s full potential and appeal to high-quality buyers. If necessary, we connect you with trusted, cost-effective vendors including movers, window cleaners, housekeepers, carpet cleaners, handymen, landscapers, painters, and flooring specialists. We’ll take care of coordinating and overseeing these professionals to ensure every detail is covered.
With Martin Feinberg, your property gains access to one of the most expansive digital networks in real estate. We feature your listing on over 500 top-tier websites, ensuring your property is seen by the right buyers across the globe. Advanced SEO strategies and cutting-edge marketing tools optimize visibility while integrated analytics provide real-time insights to enhance engagement.
Our in-house social media marketing team harnesses major platforms with targeted, high-impact campaigns that capture attention and drive results. By leveraging each platform’s unique algorithms, we ensure your property reaches the most relevant and engaged audience, positioning it to shine across the digital landscape.
We work with professional printers to create marketing collateral distributed in person and via mail: flyers, brochures, postcards, listing materials, mailers, and signage—whatever best positions your home for an ideal sale.
We leverage the latest technology and a strong global network to give your home the widest possible reach. Immersive virtual tours let buyers explore in detail anytime, from anywhere, keeping them informed and engaged.
We leverage relationships with top local and national agents for broader reach, ensuring every agent has the tools and information to help secure the best buyer. Our email marketing outreach covers over 7,000 agents with property details and virtual tour links.
We evaluate property-specific features, architecture, systems, finishes, appliances, parking, views, and landscaping. Comparable recent sales inform a pricing strategy aligned with your timing and goals while empowering you to set the final list price.
We collaborate with photographers, designers, and web specialists to showcase properties with high-quality visuals and compelling descriptions.
- Repairs by trusted contractors & handymen before listing
- Professional painters to refresh and enhance appeal
- Comprehensive cleaning crews preparing homes for market
- Staging services with modern, stylish furniture
- Aerial photography highlighting home and neighborhood
Your home receives comprehensive online exposure via Instagram, Facebook, LinkedIn, YouTube, and targeted email marketing, bolstered by print and internet publication advertising. We manage open house scheduling to reach qualified buyers efficiently.